Shop Smarter on Black Friday | 6 Tips

Shoppers during Black Friday holidaysYou, like many, intend to be ready for Black Friday. You have been preparing all month. You are focused. You are determined.

But don’t let the excitement of holiday savings distract you from being an informed shopper. As retailers become cleverer at enticing customers to shop at their stores, you too can shop smarter and get the most out of those Black Friday deals.

Let’s take a look at some easy ways to shop smarter on Black Friday.

1. Shop Around

Are Black Friday prices really the lowest of the year? This is not always the case. Shop around and you are likely to find those same items at even lower prices during other times of the year.

2. Use Coupons

Yes, you can use coupons on Black Friday. Though the number of coupons available may be smaller than years past, they do exist. Peruse online and local newspapers for printable coupons.

3. Beware of Exaggerated Markdowns

How much are you really saving? Often, regular prices are inflated, giving the illusion to consumers that they are saving more than they are. Educate yourself on what those items normally cost and watch out for overlapping price tags.

4. Don’t Be Fooled by Door Busters

In an attempt to lure customers, retailers often advertise astronomical savings on big ticket items like laptops and flat screen TVs. But don’t be fooled by these ads. They usually refer to lower quality items and non-brand-name models.

5. Know the Return Policy

Return policies generally don’t change for Black Friday, so don’t be too quick to grab that deal thinking that you can return it later. Even if a store clerk gives you the wrong information, return policies in writing will trump any wrong information that you may have been given. If you are able to return your items, you should also beware of significantly increased restocking fees.

6. Stay Home

Is Black Friday really the best day for great deals? Probably not, according to some recent studies. When it is all said and done, with the exception of big ticket items, Black Friday shopping may not save you as much as you think on your holiday shopping.

So, when it the best time to shop?

Adobe’s 2014 Holiday Shopping Prediction suggests that the best day to do your holiday shopping is the Monday before Thanksgiving because that is when retailers will begin to stock Black Fridayinventory. For those who are looking for Black Friday shopping alternatives, here are the recommended best days for holiday shopping from

  • Toys: November 26 (the day before Thanksgiving)
  • Clothing: December 1 (Cyber Monday)
  • Electronics: November 26
  • Novelties: Dec. 15 (online and in-person)

Shop smart this Black Friday and the rest of this holiday season. Get the deals, don’t let the deals get you.


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